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Business/Brand

11 November 2025

🔥 Long queues at Dubai Marina Mall on Black Friday — Mall adds online deals to ease crowds - Own Items Only AED119

Dubai: Shoppers flocked to Dubai Marina Mall early this morning, forming long queues before doors even opened, as the city kicked off its much-anticipated Black Friday weekend with discounts of up to 90%.

By 9am, the mall’s waterfront entrance was already packed with families, groups of friends, and tourists eager to snap up limited-time offers. Security teams were deployed to manage the flow of people, while store staff rushed to restock as shelves emptied within minutes.

“We’ve been waiting here since 8:30am just to be among the first inside,” said Rohan Mehta, an Indian resident. “The discounts are huge — especially for fashion and electronics.”

A bustling morning scene

Mall moves online to ease congestion

Responding to the overwhelming turnout, Dubai Marina Mall announced by midday that it had expanded its Black Friday promotions to the official website, allowing shoppers to enjoy the same in-store discounts online.

“We want everyone to enjoy the offers without having to queue for hours,” an Emaar Malls spokesperson said. “We’ve added top deals across fashion, beauty and homeware categories on our website so customers can shop comfortably from home.”

Customers can visit to browse sale items, redeem e-vouchers, or order directly online.

Why the rush?

The event is part of Dubai’s 3-Day Super Sale, featuring discounts of up to 90 per cent and cashback offers across hundreds of brands.

Prime location: Situated next to the Marina Walk and metro line, the mall attracts both residents and tourists.

Social media buzz: Announcements earlier this week drove high anticipation and early footfall.

Tips for shoppers

Arrive early or shop online: Avoid peak-hour queues and take advantage of the website deals.

Compare prices: Many shoppers checked online listings before heading to stores to ensure real bargains.

Plan for parking delays: Parking and checkout lines were particularly busy around midday.

A festival atmosphere

Despite the crowds, the mood remained upbeat. Shoppers posed for photos by the fountain, children played near the atrium, and live music outside the mall turned the shopping rush into a festive morning.

By extending its promotions online, Dubai Marina Mall demonstrated flexibility and digital readiness — making Black Friday in Dubai not just about long lines and deep discounts, but about smart, stress-free shopping for everyone.

See details of the promotion and order online here

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If the atmosphere at the Mall is tense like a “fight”, then online shopping is completely opposite: easy, safe and convenient. Just a few clicks, the order is confirmed immediately, free delivery.

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