A Dubai Mall spokesperson said:
“To ensure convenience and safety for everyone, we have consolidated Christmas gifts from participating brands onto the official Dubai Mall website. People can now access and claim their gifts online without the need to queue or gather in large crowds.”
Fashion, beauty, toy, tech, and F&B brands have joined the initiative. Users can simply log in to the website, browse the curated list of seasonal giveaways, and redeem digital vouchers in-store or request delivery where applicable.
The shift to online distribution has been positively received by the public, who praised the mall’s effort to maintain the festive atmosphere while ensuring that everyone has a fair opportunity to participate.
The Dubai Mall Christmas gifting program will continue throughout December, with new gift batches and brand offers updated regularly on the platform.